Mattel: signs licensing agreement with boy band BTS
(CercleFinance.com) - US toymaker Mattel has said that it has entered into a global licensing agreement with South Korean boy band BTS to create dolls, collectible figures, and games.
Under this "multi-category" license deal, Matell will launch this summer a first BTS-inspired toy line, as well as fashion dolls.
The financial terms of this agreement were not disclosed.
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