Alphabet: EC fines group 1.5bn dollars

(CercleFinance.com) - Google has again been fined again by the Commission: the European regulator of competition announced at lunchtime today that it has fined the main subsidiary of Alphabet 1.
49 billion dollars for “abusive practices in online advertising.”

Competition commissioner, Margrethe Vestager refers to "illegal misuse of its dominant position in the market for the brokering of online search adverts."

She says: "Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules. The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate - and consumers the benefits of competition."

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