WPP: returns to growth in Q1, wins new budgets

(CercleFinance.com) - WPP said on Wednesday that it had returned to organic revenue growth in all its business areas and major markets in the first quarter.


The British group, which is the world's largest advertising company, saw its net sales increase by 1.8% in the period from January to March, with LFL growth of 6.3%.

WPP said that it had benefited from winning new advertising budgets, including the vodka brand Absolut, the US bank JPMorgan Chase and the software company Salesforce

WPP has also maintained its annual forecast of organic growth of around 5% in its business this year.

Although the group mentions a level of uncertainty regarding the pace of the recovery, its publication seemed to reassure investors as WPP shares were up by more than 3% this morning in London.



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