Publicis: finalises acquisition of Epsilon

(CercleFinance.com) - Publicis Groupe has announced that it has finalised the acquisition of Epsilon, a data-driven marketing company, for a net sum of 3.
95 billion dollars, after taking into account positive tax effects relating to the transaction.

Based on pro-forma figures for 2018, the transaction had an acreative impact of 12.5% on underlying EPS and increased free cash flow per share by 18.3%, excluding synergies relating to the transaction.

"Our clients will benefit from a seamless, end-to-end service to solve all their marketing and transformation challenges across creative, media, data and technology," said Publicis Chairman Arthur Sadoun.


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