Sodexo: new sports and events brand

(CercleFinance.com) - Sodexo announced on Thursday that it was consolidating its sports, events, and leisure businesses under a single brand dubbed Sodexo Live!.


The French group explains that it has seen strong growth in the sector, with sales reaching 1.7 billion euros for the 2018-2019 financial year, pre Covid crisis.

According to Sodexo, the return of events open to the public paired with the progress of vaccination will open the way for myriad opportunities in a market that is seeing structural growth.

The group, which already has partnerships with the Rugby World Cup, the Tour de France and Roland Garros, underlines that its new arm will group together close to 40,000 employees on 500 sites, in particular under brands such as Lenôtre, Yachts de Paris or Bateaux Parisiens.

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