TF1: record February thanks to major franchises

(CercleFinance.com) - On Monday, TF1 reported record audience figures for its flagship channel for the month of February, in particular boosted by its news programs and the return of its major franchises.


The channel's audience share rose by 0.3% last month to 22.9% among women responsible for purchases under the age of fifty, a key category for advertisers.

This is a nine-year high for the month of February.

The channel benefited in particular from good ratings for its major entertainment franchises, namely 'Koh Lanta', 'Danse avec les stars', 'The Voice' and 'Les Enfoirés'.

Regarding TF1+, the audiovisual group refers to the very successful launch of its new video platform, which recorded, according to Médiamétrie data, 3.8 million daily streamers including MyTF1, representing an increase of 25% over one year and an 8% increase since January.


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