Accor: 100 million members for the ALL program

(CercleFinance.com) - Accor announces that its loyalty and rewards program, ALL, has registered its one hundred millionth member: the number of members has doubled in five years, and in 2024 alone, ALL has gained 11 million members.


The hotel chain points out that this program offers direct access to more than 5,600 hotels and resorts, over 45 brands ranging from economy to luxury, and more than 7.700 'Limitless Experiences' acquired worldwide.

Its objective is to increase traffic and direct revenues for hotel owners, offer Accor customers a vast choice and enable ALL members to 'live their passions through countless rewards, services and experiences'.

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