Ford : Mike Aragon appointed Head of Integrated Services
(CercleFinance.com) - Ford Motor Company announced today that Mike Aragon has joined the company as President of Integrated Services.
Aragon brings 25 years of experience, most recently with lululemon athletica, where he served as CEO of Mirror and lululemon Digital Fitness.
He was previously Chief Content Officer of Twitch, Amazon's live streaming service. Previously, he was CEO of Ellation, Crunchyroll's parent company, and VP of Sony's PlayStation Network.
Mike Aragon will succeed Peter Stern, who left Ford at the end of 2019 to become CEO of Peloton Interactive. He will take up his new position on March 17, reporting to Jim Farley, Ford's President and CEO.
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