Publicis: strategic collaboration with AWS

(CercleFinance.com) - Publicis Sapient, the digital transformation subsidiary of the Publicis Group, announced Tuesday the signing of a five-year strategic collaboration with Amazon Web Services (AWS).


Under the terms of the agreement, both partners will leverage artificial intelligence (AI) and machine learning technologies designed by AWS to help enterprise customers modernize their workloads and deliver 'personalized' customer experiences.

By pooling their resources and expertise, Publicis Sapient and AWS aim to enable companies to accelerate their migration to the cloud by using new solutions available on the AWS Marketplace.

The idea is also to set up new generative AI platforms to meet the specific needs of certain business sectors.

This collaboration will be built around the 'SPEED' approach (Strategy, Product, Experience, Engineering and Data & AI) devised by Publicis Sapient.


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