TF1: audience share down in February
(CercleFinance.com) - The TF1 group's audience figures dipped in February, according to figures released by the French broadcaster on Monday.
Its market share amongst women under 50, a strategic target, fell to 32.1% last month, compared with 33.6% in February 2024, a 14-year high.
In the 25-49 age group, another key category, audience share fell to 29.1%, compared with 30.7% a year earlier.
At lunchtime, TF1 shares were still up 1.7%, just outperforming the SBF 120 (+1.4%) at the same time.
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