Hasbro: new strategy revitalizes the stock

(CercleFinance.com) - Hasbro climbed over 10% on the New York Stock Exchange on Thursday, as investors welcomed the new strategy unveiled this morning by the American toy and game manufacturer.


The roadmap, called 'Playing to Win', aims to return to average annual growth of around 5% at constant exchange rates by 2027, accompanied by an improvement of 50 to 100 basis points per year in its adjusted operating margin.

The group is also targeting savings of around $1 billion over the period 2025 to 2027.

In fiscal 2024, Hasbro saw its sales fall by 17%, mainly due to the sale of its audiovisual production subsidiary eOne, without which the decline would have been only 7%.

Its operating margin stood at 20.3%.

For 2025, the owner of the Monopoly, Nerf and Dungeons & Dragons brands, among others, is targeting slight sales growth at constant exchange rates, for an operating margin of 21% to 22%.

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