HighCo: gross margin down 7% by 2024
(CercleFinance.com) - HighCo reported a gross margin down 7% to 69.
16 million euros for the 2024 financial year, despite 7% growth in the activation division 'due to higher coupon volumes processed in France and good momentum in the promotional offers business'.
This growth was more than offset by the downturn in the mobile division (-4.3%), between the good performance of the SMS push business and a slowdown in the mobile agency business, and the sharp drop in the agency & régie division (-28.8%) linked to Casino.
Based on the work currently underway to close the accounts, HighCo anticipates an operating margin for 2024 in excess of 16%. In addition, it expects the decline in activity in 2025 to be less marked than in 2024.
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