Apple: second in the smartphone market in 2024

(CercleFinance.com) - Apple, faced with a 'lukewarm' reception for the iPhone 16, remained in second place in the global smartphone market in 2024, according to a study published Monday by Counterpoint Research.


With sales volumes down by 2% last year, the Apple firm lost one market share point in terms of mobile device shipments, to post a market share of 18% versus 19% in 2023, says the research firm.

A decline that Ivan Lam, analyst at Counterpoint, attributes to the absence of standard AI-related features within the latest model marketed by Apple.

The research firm notes, however, that the American group has benefited from consumer enthusiasm for its top-of-the-range devices, and achieved strong growth in non-strategic markets such as Latin America, Africa and Asia Pacific.

With a market share of 19%, Samsung will continue to lead the smartphone market in 2024, says Counterpoint Research, which points out that the South Korean manufacturer has benefited from the integration of AI within the S24 range, which has been warmly received in Western Europe and the USA.

The study reveals that the smartphone market rebounded by 4% in 2024 after experiencing one of its worst years in ten years in 2023, but also that Xiaomi signed one of the most dynamic growth rates to retain third place in the ranking ahead of Oppo.

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