Amazon: deeper streaming partnership with UMG

(CercleFinance.com) - Amazon announced on Monday that it has extended its partnership with Universal Music Group (UMG) to explore a '2.
0' approach to streaming.

In a press release, UMG and Amazon Music say they intend to work together on new products to benefit artists in the music entertainment group's portfolio.

This agreement comes at a time when Amazon Music is looking to diversify into audio books, visual programs and live event broadcasting.

UMG and Amazon say they also intend to collaborate in the fight against illegal AI-generated content, as well as in protection against fraud and misallocation of rights.

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