Publicis: acquires SaaS platform Wibilong

(CercleFinance.com) - Last Friday, Publicis Groupe announced the acquisition of Wibilong, a SaaS platform for creating customer communities that manages interactions between consumers on behalf of French and international brands.


Wibilong will be integrated into Epsilon France, Publicis Groupe's Datamarketing entity.

Wibilong enables brands to instantly transform their customer bases into active communities in their digital contact points.

With the integration of this new solution, Epsilon France completes its datamarketing value proposition, offering brands new opportunities for measurable interactions with their customers.

This acquisition is part of Epsilon France's partnership strategy with innovative players in the field of marketing interactions, such as Toky Woky and Viewy in 2023.

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