Volkswagen: launches 'Enter Electric !'

(CercleFinance.com) - Volkswagen Group has announced the launch of a multi-brand 'Enter Electric!' communications campaign to promote electromobility.


Using a variety of formats, it aims to deconstruct the myths surrounding the subject and inform the public about the benefits of electric vehicles.

Initiatives include a special edition of Volkswagen Magazine with a print run of 1.2 million copies, a series of educational videos distributed via social networks, and a dedicated web page featuring information and advice.

The Group also offers test drives, attractive leasing offers and dealer training.

Volkswagen Group currently markets 24 electric models in Europe, and plans to expand its portfolio by 2025.


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