Netflix: price target raised at Jefferies

(CercleFinance.com) - Jefferies reaffirms its 'buy' recommendation on Netflix, with a price target raised from $800 to $1,000, pointing to the audience success of the Paul-Tyson boxing match, with 60 million households having watched it, or 20% of the 283 million worldwide subscribers.


The broker sees this as a major breakthrough for Netflix's live events strategy, and a catalyst for taking advertising revenue from a US linear TV market of $50 billion or more.

'These statistics increase our confidence that Christmas Day NFL games should outperform the linear audience, providing another catalyst to accelerate advertising growth', he continues.

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