Netflix: Jefferies raises TP

(CercleFinance.com) - Jefferies confirms its 'buy' recommendation on Netflix shares, with a target price raised from $800 to $1,000, pointing to the highly viewed Jake Paul-Mike Tyson boxing match, with 60 million households having watched it, or 20% of the 283 million worldwide subscribers.


The broker sees this as a major breakthrough for Netflix's live events strategy, and a catalyst for taking advertising revenue from a US linear TV market of $50bn or more.

These statistics increase our confidence that Christmas Day NFL games should outperform the linear audience, providing another catalyst to accelerate advertising growth, it continues.


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