Nestlé: KitKat brand becomes Formula 1 partner

(CercleFinance.com) - Nestlé announces a major global partnership with Formula 1 that will make KitKat the sport's official chocolate bar.


This multi-year collaboration is Nestlé's largest global brand partnership to date, marking the ambition to reach a wider audience and achieve higher global growth rates, it says.

This partnership brings together two vast global fan bases in an innovative way, blending the excitement of motorsport with KitKat's renowned humor and tradition of sharing breaks.


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