Ferrari: multi-year sponsorship agreement with IBM

(CercleFinance.com) - IBM has announced a multi-year sponsorship agreement with Ferrari.
Starting in 2025, the IT company will become the official partner of Scuderia Ferrari HP, Formula 1's most renowned team.

The partners plan to design, develop and deliver world-class digital experiences to bring racing fans closer to their team.

IBM and Scuderia Ferrari HP will develop a completely redesigned mobile application, to be unveiled during the 2025 season.

IBM will also provide its new cutting-edge technologies and data-driven solutions to improve speed and production.

'In Formula 1, every second counts, both on and off the track. Scuderia Ferrari HP's ability to quickly generate world-class insights from their wealth of data can only be achieved through technology,' said Jonathan Adashek, senior vice president of marketing and communications at IBM.

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