Diageo: launches AI-assisted tasting solution

(CercleFinance.com) - Diageo announces the launch of 'FlavorPrintConnect', a platform billed as 'an industry first', built around the multi-sensory discovery of Scotch Whisky.


Combining whisky tasting kits and an AI-assisted digital masterclass, this platform allows users to taste a selection of the range's products, then compare their notes with those of friends and Diageo's master blenders. They can then establish their own aromatic profile.

Based on Diageo's proprietary AI platform, this experience will then offer personalized recommendations for participants.

Available initially in the UK, the kit includes samples and tasting accessories, offering 'a new immersive approach' to rare whisky enthusiasts.


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