H&M: celebrates collaborations with limited re-editions

(CercleFinance.com) - H&M announces that on the occasion of the 20th anniversary of its collaborations with guest designers, it is today revisiting its most legendary and beloved collaborative collections through a special release of pre-owned items.


' Our goal was to bring the world of fashion to consumers around the globe, while highlighting our connection to strong, thoughtful and original design. This is in line with H&M's ethos: quality and creativity should be accessible to all', stresses Ann-Sofie Johansson, Creative Advisor, H&M.

Now, fashion lovers have a second chance to access iconic pieces from these landmark collaborations thanks to H&M's pre-sale initiative. The items were purchased through partnerships with online pre-sale marketplace Sellpy and global vintage retailers.

' By working with pre-owned pieces, we can offer these collections to fashion fans while introducing a new generation to iconic fashion moments from H&M and the world's greatest design talents,' explains Creative Director Jörgen Andersson.

The exclusive selection contains pieces from across the spectrum of H&M's guest designers, from Viktor & Rolf to Versace, Marni to Moschino, Stella McCartney to Sonia Rykiel. The pre-owned pieces will be launched in a series of dropshippings in seven stores worldwide and online.

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