VusionGroup: contract with Phoenix pharmacy network

(CercleFinance.com) - VusionGroup announced on Wednesday evening that it had been chosen by the German pharmacy network Phoenix Group to replace its in-store paper labels.


In a press release, Vusion explains that the distributor plans to deploy its electronic labels initially in 100 stores in Switzerland under the Benu banner, representing over 350,000 connected labels.

The replacement of paper labels will make it possible to display more accurate price information and considerably reduce in-store display errors, while freeing up time for Benu's teams, explains the former SES-imagotag.

The group points out that this partnership with Phoenix, present in 29 countries, will notably enable it to extend its presence in the DACH region (Germany, Austria and Switzerland) and to penetrate new sectors, in this case the pharmaceutical industry.

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