Nestlé: new Blue Bottle cold coffee offering

(CercleFinance.com) - Nestlé announces the expansion of its cold coffee offering with the launch of Blue Bottle Coffee's New Orleans (NOLA) artisan instant coffee blend, leveraging the Swiss food group's soluble coffee expertise.


'As younger generations around the world increasingly enjoy cold coffee, the category is growing rapidly. Worldwide, around one in three cups consumed outside the home is cold coffee', he points out.

A blend of coffee, chicory and sugar, the product is roasted and alchemized into aromatic granules that dissolve. It is currently available from Blue Bottle in the USA, Japan, South Korea and China.

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