TF1: accelerates its digital strategy with TF1+

(CercleFinance.com) - TF1 has announced its intention to accelerate its digital strategy by unveiling its advertising roadmap for streaming.


This aims to make TF1+ a benchmark platform for full-funnel marketing (i.e., a marketing strategy that covers the entire consumer lifecycle, from initial brand awareness to the act of purchase), and to support brands in their entire digital strategy.

The advertising agency, TF1 PUB, is launching a complete suite of solutions and technological tools. By 2025, new advertising formats such as Shoppable Ads will be available, facilitating consumer interaction and conversion.

TF1 is also adopting a data-driven approach with Graph:ID. This tool, which will be launched in January 2025, is presented as the new single entry point for knowledge of TF1+, TF1 Info and TF1 PUB users, enabling more refined audience targeting.

TF1 Group says that the initiative will make TF1+ a pioneer in digital marketing in France.


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