Mondelez: an AI-based marketing platform

(CercleFinance.com) - Mondelez has announced the launch of a new platform to enhance its global marketing capabilities while optimizing the consumer experience through generative artificial intelligence (AI), in collaboration with Accenture and Publicis.


It will enable the food group to create personalized text, images and video more quickly and efficiently, helping its brands stay ahead of rapidly evolving consumer tastes and interests.

Accenture has implemented a strong digital core enabling Mondelez to collect and process data in real time. Publicis will be responsible for leading the execution and building the foundation for the generative AI that will power the creative assets.


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