Casino: creation of the Aura Retail alliance

(CercleFinance.com) - Intermarché, Auchan and Casino announce the creation of the Aura Retail alliance.
This alliance consists of five operational structures offering purchasing partnerships between the three groups for a period of 10 years.

The Aura Retail alliance and its five operational structures will capitalize on the strengths and complementarities of Intermarché-Netto, Auchan and Casino to reinforce the weight of the three groups in commercial negotiations with major manufacturers.

The Aura Retail structures will also offer additional development and innovation opportunities to other manufacturers with whom the three groups have long-standing partnerships.

Each of the partners retains full independence in terms of its commercial, pricing and promotional policies, as well as in terms of store network development.

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