Publicis: share price rises after Mars United acquisition

(CercleFinance.com) - Publicis shares are up nearly 1% after announcing the acquisition of Mars United Commerce, 'the largest independent retail marketing company'.


UBS reaffirms its 'buy' recommendation on Publicis, with a price target slightly raised from €115 to €116, a new target implying 17% upside potential for the French communications group's shares.

Publicis is broadening its scope of action in retail media with the acquisition of Mars United Commerce, further advancing its strategy of providing a holistic offer to its clients", stresses the broker, who is raising its EPS estimate by 1%.

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