Publicis: acquires Mars United Commerce

(CercleFinance.com) - Publicis announces the acquisition of Mars United Commerce, 'the world's largest independent marketing commerce company'.


With over 1,000 employees in 14 centers worldwide, Mars helps marketers make their products the first choice of consumers in both online and offline shopping ecosystems.

Under the leadership of CEO Rob Rivenburgh, Mars' proprietary technology and solutions will expand and energize Publicis' existing commerce capabilities; the group says.

Arthur Sadoun, CEO of Publicis Groupe, said that with the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help its clients understand both existing consumers and future prospects, and connect those insights at the individual level to the new media channels that work hardest for their business: connected TV, commerce and creatives. '


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