VusionGroup: strategic partnership with Médiaperformances

(CercleFinance.com) - VusionGroup announces the signature of a strategic partnership with Médiaperformances for the creation of a SaaS platform enabling the operationalization and management of in-store Retail Media campaigns via the IoT (Internet of Things).


This platform is designed to meet the growing need for efficiency and sustainability in the retail sector, and bring a new experience to in-store customers, with advertising campaigns tailored to each store and sales area.

The two groups are aiming for rapid penetration of the GSA (food superstore) and GSS (specialized superstore) markets in France, but also to offer an innovative and sustainable solution to retailers worldwide.


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