TF1: programmatic partnership with Magnite

(CercleFinance.com) - U.
S.-based advertising platform Magnite announced Tuesday that it has signed a partnership with TF1 Pub, the TF1 group's multi-media advertising network.

In a press release, Magnite said it had been chosen to join the list of technology partners selected to support the television group's digital acceleration.

With the integration of its video-centric technology, TF1 should be able to more effectively optimize programmatic media buying for its advertisers, explains the American company.

This announcement comes at a time when the TF1+ streaming platform, launched at the beginning of the year, is now attracting more than 35 million viewers every month.

Copyright (c) 2024 CercleFinance.com. All rights reserved.