Pernod Ricard: official partner of PSG until 2028

(CercleFinance.com) - French spirits giant Pernod Ricard announced Monday that it has signed an agreement with soccer club Paris Saint-Germain to become the club's official partner for a four-year period.


The group, which has been supplying PSG's hospitality programs for over ten years, will now become its exclusive champagne and spirits supplier until 2028.

In a press release, the owner of Absolut vodka, Jameson whisky and Mumm champagne stresses that this global agreement, which excludes France, will encompass all its brands.

The financial terms of the agreement have not been specified, but the partnership will begin with the 2024/2025 season that has just begun.


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