Netflix: signs 'major' advertising agreements

(CercleFinance.com) - Netflix has signed major advertising agreements for its second year of Upfront negotiations, with an increase of over 150% in commitments compared to 2023.


These agreements cover various sectors such as technology, automotive and fast food.

As a reminder, 'Upfront' negotiations refer to a process in which advertisers buy advertising space in advance, usually for the entire upcoming TV season.

Netflix has also forged partnerships for popular series like Squid Game, Wednesday, and Bridgerton, as well as live events like WWE Raw and NFL Christmas games.

Prestigious brands such as L'Oréal and Google have been associated with highly anticipated series including Bridgerton and Emily in Paris.

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