Bayer: ten blockbusters expected in crop protection

(CercleFinance.com) - Bayer's crop protection division plans to launch ten "blockbusters" over the next ten years, products with an annual sales potential of over $500m.


The German group estimated at its Agricultural Innovation Day 2024 that its R&D portfolio could generate annual sales of up to E32bn.

Among this category of blockbuster products, Bayer says its Preceon system could transform global maize production by offering better protection against weather conditions.

According to Bayer, Preceon could generate over E1.5bn in annual sales and cover a total global area of almost 90 million hectares.


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