LVMH: signs strategic partnership with Accor

(CercleFinance.com) - Accor and LVMH have entered into a strategic partnership to accelerate the development of Orient Express.


The revival of a historic train and the launch of the first Orient Express sailing ship in 2026 will be the next steps in this new momentum. In parallel with these launches, Orient Express will open its first hotels in Rome and Venice, the group says.

Under the terms of the agreements signed today, LVMH is joining forces with Accor through a strategic investment in the Orient Express brand, the company operating the future hotels and trains, and the entity owning the two sailing ships.

The first yacht is currently under construction at Chantiers de l'Atlantique, and the two groups will continue to work together to find a third partner for this new activity.

Bernard Arnault, Chairman and CEO of the LVMH Group, said that the Orient Express has embodied adventure and elegance since its origins. Its name has become part of our cultural heritage and remains a source of inspiration for the greatest artists. Orient Express symbolizes the art of living of the age and the audacity that animates each of our Houses.


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