Fill Up Média: share price rises after contract with Leclerc

(CercleFinance.com) - Fill Up Média shares were among the biggest risers on the Paris Bourse on Tuesday, in the wake of the announcement of a "historic" contract with ConsoRégie, E.
Leclerc's advertising agency.

At 11:45 a.m., the share gained over 8% in volumes already equivalent to more than 13 times their daily average for the last four sessions on Euronext, compared with a 0.8% decline for the CAC Mid & Small index.

The specialist in digital outdoor advertising on fuel dispensers says it will install 3,000 screens at 300 E.Leclerc hypermarket service stations, i.e. almost half of the company's stations.

The contract also provides for the operation of 100 additional Leclerc stations whose fuel systems are already equipped with screens.

With this deployment at 400 stations, Fill Up Média expects to reach 11 million motorists every week, with whom it will highlight the retailer's promotional offers.

Installation is scheduled to start in the fourth quarter of 2024 and run through to the end of the second quarter of 2025.

With 1,250 partner stations now in place, Fill Up Média reports that it has exceeded the 2025 sales target it presented at the time of its IPO in 2022.

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