Roche Bobois: towards acquisition of franchisee in China

(CercleFinance.com) - Following successful franchise takeovers in the United States in 2020 and 2022, and in France in 2023, Roche Bobois has announced that it has signed a letter of intent to acquire a majority stake in its franchisee in China.


The home furnishings chain intends to acquire 51% of Shanghai Rock Castle Furniture, owner in China of the Roche Bobois brand franchise, which operates three direct stores (one in Beijing and two in Shanghai) and manages 23 sub-franchise stores.

Roche Bobois hopes to expand its direct presence in this high-potential country, where the brand has been present since 2004. The group adds that this capital-intensive operation would also be particularly accretive to EBITDA.

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