Criteo: new speculation on a possible takeover

(CercleFinance.com) - Criteo shares rose for the fourth consecutive session on Tuesday on the New York Stock Exchange, still buoyed by reports of a possible takeover of the online advertising specialist.


At around 11:15 a.m. (local time), the stock was up 0.1%, bringing its gains since Thursday to almost 3%.

In a recent research note, analysts at D.A. Davidson & Co. highlighted the stock's attractive valuation in view of its fast-growing and highly prized retail media market, i.e. advertising on e-commerce sites.

According to D. A. Davidson, this characteristic could further strengthen the company's status as a target, with an acquisition price likely to exceed current price levels by 40%.

"We believe that Criteo could receive expressions of interest from strategic or private equity players, given the company's size and relevance in the fast-growing digital advertising and retail media markets, and its strong free cash flow generation", explain D. A. Davidson's teams.A. Davidson.

According to its calculations, Criteo could be the subject of an offer of between $36 and $46 per share.

Since the publication of this note on November 13, the stock has recovered nearly 10% of its value.

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