Pernod Ricard: participating in '1000 Cafes' initiative

(CercleFinance.com) - As cafés and restaurants begin to be reopened in France, Pernod Ricard has announced that it has become one of the major partners of the "1000 Cafés" initiative, thought up by Groupe SOS, a project that is aimed at safeguarding or opening 1000 cafés in as many towns that have under 3,500 inhabitants nationwide.


The French spirits group will make a financial contribution and support for the installation of these 1,000 new establishments, with the group specifying that no commercial consideration will be requested from future café owners.


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