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Ipsos: acquires Crownit in India

( - Ipsos announces the acquisition of Crownit, as company provides a mobile and online panel and data collection platform giving access to the largest consumer community in India, across 40 cities.

Crownit's mobile-first strategy enables Ipsos to digitalise a large part of its offline research capabilities, with the increasing use of mobile in India to reach a wider range of socio-economic groups.

This approach improves the representativeness of digital samples, and promotes faster and higher quality data collection, with increased efficiency, it says.

It adds that this acquisition marks an important step in the expansion of Ipsos' data collection capabilities in India, moving from traditional offline methods to a more agile and efficient online approach, while improving data quality and security. This operation supports our growth in the country, enabling us to reach a wider audience and gather even more relevant information for our clients.

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