TF1: campaign to support French cinemas
(CercleFinance.com) - Starting next week, TF1 will broadcast an advertising campaign to promote the reopening of cinemas in France (from 22 June).
The media package, provided free of charge, will be broadcast by the television group from 22 June to 5 July on its channels, and, as from 29 June, on its digital platforms.
TF1 says that it is a partner of French cinema through the creation and production of films via its subsidiaries TF1 Films Production and TF1 Studio.
The group plans to release several films by the end of the year, including "Aline", Valérie Lemercier's biopic about the life of Celine Dion.
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