Zalando: removal of misleading icons as requested by the EU

(CercleFinance.com) - Following a dialogue with the Commission and national consumer protection authorities, Zalando has committed to removing misleading sustainability flags and icons displayed next to products offered on its platform.


The commission reports that such claims can mislead consumers as to the environmental characteristics of products. These icons will disappear from April 15, 2024. Instead, Zalando will provide clear information on the environmental benefits of products, such as the percentage of recycled materials used.

Zalando will submit a report on the implementation of the commitments. On the basis of this report, the Consumer Protection Cooperation Network (CPC) will assess how Zalando has implemented the commitments and, if necessary, enforce compliance, for example by imposing fines or removing content.

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