Nestlé: launches new coffee range with Starbucks
(CercleFinance.com) - Nestlé announced the global launch of Starbucks Premium Instant Coffee on Tuesday.
The new range consists of roasted coffees, as well as a variety of coffee drinks and café au lait.
From February 2020, Nestlé will present the new range of Starbucks premium instant coffee worldwide in markets such as the United Kingdom, Ireland, Brazil, Chile, Mexico, Australia, New Zealand, Greater China (mainland China, Hong Kong and Taiwan), Japan, Malaysia, Singapore, Thailand and South Africa.
"The instant coffee segment is growing fast globally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will strengthen our leading position," said David Rennie, Head of Nestlé Coffee Brands.
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