Amazon: announces SQL generator at CES 2025

(CercleFinance.com) - Amazon Ads announces at CES 2025 a SQL generator for Amazon Marketing Cloud (AMC), using generative AI to simplify the creation of SQL queries and accelerate the development of advertising audiences.


Advertisers describe their needs in natural language, and the tool generates the corresponding queries, reducing development time 'from hours to minutes', claims Amazon.

Paula Despins, vice-president of ad measurement at Amazon Ads, sums up: ' The SQL generator helps advertisers to quickly leverage their data for global advertising strategies. '


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