URW: an innovative solution for retail media

(CercleFinance.com) - Unibail-Rodamco-Westfield (URW) announces a retail media solution, based on artificial intelligence, to measure, with unrivalled precision, the drive-to-store impact of advertising campaigns activated in its shopping centers.


Deployed in the group's 24 Westfield shopping centers in Europe, this innovative solution is based on behavioral observation using cameras installed in the shopping centers, and on algorithms based on artificial intelligence.

It can be used to identify opportunities to see advertising campaigns according to time slot and visitor profile, to measure visits and subsequent time spent in-store according to profile, and to calculate store footfall.


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