Pernod Ricard: Deutsche Bank upgrades to 'Hold'.

(CercleFinance.com) - Deutsche Bank announced on Wednesday that it had raised its recommendation on Pernod Ricard shares from 'sell' to 'hold', with a price target raised from €102 to €104.


After a difficult 2024 for the beverage sector, the analyst believes that the market consensus is still too ambitious for 2025, and advises investors to be selective on the sector in general, and cautious on spirits-related stocks.

In his view, the threat of new tariffs in the USA and China poses a risk for specialists in the sector, not to mention the currency turbulence that could result.

In addition, the trend towards premiumization is taking a breather, notes the intermediary, a phenomenon that is evident in the USA given the downmarket trend that is taking place in the country.

Within the sector, however, Diageo and Rémy Cointreau are its least favorite stocks.

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