Accor: partnership with Kylian Mbappé's association

(CercleFinance.com) - Accor has announced a partnership with the 'Inspired by KM' association, chaired by footballer Kylian Mbappé, which supports young people through sporting, educational and social initiatives.


Accor's accommodation capacity and logistical support will support the association's activities. The association will also be able to develop its brand awareness, notably via its loyalty program and distribution platform, ALL.com.

The hotel chain adds that this strategic collaboration aims to strengthen the appeal of ALL.com, capitalizing on the exceptional reputation of the French footballer to attract new members and customers.

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