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Amazon: AI solution for Accor's customer experience

(CercleFinance.com) - Amazon Web Services (AWS) announced that Accor has launched with its support a generative AI solution to 'improve travel planning and booking, offering personalized recommendations and intuitive, conversational advice'.


Incorporating an intuitive conversational interface, Accor's new Travel Assistant will enable customers to find the best experiences based on their preferred travel style, transforming the entire booking journey.

'This is a powerful application of generative AI that demonstrates its potential to transform the customer experience, drive innovation and help businesses do more,' Amazon's cloud services division points out.

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