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Accor: an AI solution for customer experience with AWS

(CercleFinance.com) - Amazon Web Services (AWS) announces that, with its support, Accor has launched a generative AI solution to improve travel planning and booking, offering personalized recommendations and intuitive, conversational advice.


Incorporating an intuitive conversational interface, Accor's new Travel Assistant will enable customers to find the best experiences based on their preferred travel style, transforming the entire booking journey.

Using Amazon Bedrock to develop its AI-based Travel Assistant demonstrates Accor's commitment to offering its clients a wide universe of search possibilities, as well as simplified travel solutions, it says.


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