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Amazon: shares gain as broker raises target price

(CercleFinance.com) - Shares of Amazon rose over 2% in morning trading on Wednesday, after Jefferies raised its target price for the stock.


The broker raised its target from 2,800 dollars to 3,100 dollars and gave the stock a "buy" rating.

While e-commerce stocks have outperformed year-to-date, as they benefit from a step-change in online consumption, Jefferies has increased its 2020 estimates for US e-commerce industry growth from 13% to 20%, its highest level since 2007.

"While there is concern the boost is temporary, our survey shows 63% of consumers plan to permanently spend more online after the pandemic ends," the broker added, seeing Amazon as capturing more share of wallet, with consumers keeping the site as their main reference when making purchase decisions.

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